Wooden Pencil, Inc.

Law School Specialization-DATA

Specialization in the J.D. Curriculum Survey

From a marketing perspective, law schools are finding it beneficial to leverage niche strengths in order to stand out from the competition. But how important are those niches to prospects, students, and employers? As part of Kevin’s studies for a J.D. at the University of Iowa College of Law, he designed a study to examine these issues. The study consists of a series of on-line surveys targeted specifically for prospective students, current students, NALP member law firm hiring coordinators, practicing attorneys, and law school faculty/administrators. There were over 2500 combined completed surveys. Over1200 surveys were completed by prospects, and a little over 800 surveys were completed by current students. A mailing to 2700 faculty (a random sample from each ABA accredited school) has yielded over 300 completed surveys. An email to just over 1200 NALP hiring firm coordinators yielded 120 completed surveys. A very small handful of practicing attorneys, 82, also completed the survey.

You can e-mail Kevin or call him directly (970.493.1070) if you’d like to talk with him about his study, have him conduct a similar study specifically for your law school or firm, or if you are interested in having him present his findings to your organization.

Analysis Documents:

Specialization in the JD Curriculum: A National Study – Final Report


Results Documents
Prospective Students:


Current Students


Practicing Attorneys


NALP Hiring Coordinators


Law School Faculty and Administration

  • Polls

    For which areas of study is your law school best known? (Select up to 3)

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  • About Kevin

    Kevin Houchin

    Kevin E. Houchin is an attorney, artist, teacher, author, and principal of Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment, business development, and branding firm located in Fort Collins, Colorado.
    To schedule Kevin for keynote speeches, workshops, or seminars, call 970-493-1070 or email
    kevin.houchin@houchinlaw.com.

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