Wooden Pencil, Inc.

Case Study: University of Denver Sturm College of Law

Posted on | November 3, 2008 | No Comments

2008 DU Law Viewbook Cover

2008 DU Law Programs Brochure Cover

Project:
Viewbook and Academic Programs Brochure for Admissions Marketing

Audience:
Prospective students

Theme:
A great law school looks beyond the classroom, and focuses on the things that matter to incoming students: making a difference, caring about their work, following their dreams.

Communication Objectives
Capture the philosophy of the institution.
What’s the underlying ethic at DU Law?

  1. Academic rigor leads to professional success. First prepare, then practice.

  2. Balance is important—in work and in life.

  3. All people—and all areas of study—are connected.

Capture the identity of the institution.
What’s special or unique about DU Law? What does this school have that others lack?

  1. Focus on academic rigor from the top down

  2. Great location.

  3. Energetic attitude of faculty, students and the city.

  4. Wide range of activities, on and off campus.

  5. Strong connection between technology and ecology.

Position the school.
What should prospective students understand about DU Law?

  1. Three leading areas of specialization: environmental law, international law, and business law.

  2. Strong focus on clinics and experiential learning.

  3. Strong focus on career development leading to job placement.

  4. Solid environmental stewardship credentials.

Design Imperatives
Capture the unique attitude of the school, both in format and execution.

  1. Uncoated paper—tactile, personal, high touch

  2. Recycled paper—reinforcing green ethic

  3. Photography—actual students, emphasis on urban setting

  4. Distinctive die-cut format—reinforces DU Law’s logo and creative perspective

Sample Pages – Great Photography/Design/Editorial Content:

To receive printed samples, send an email to kevin.houchin@woodenpencil.com.

Category: Branding Generally, Law School Branding, Marketing

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  • About Kevin

    Kevin Houchin

    Kevin E. Houchin is an attorney, artist, teacher, author, and principal of Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment, business development, and branding firm located in Fort Collins, Colorado.
    To schedule Kevin for keynote speeches, workshops, or seminars, call 970-493-1070 or email
    kevin.houchin@houchinlaw.com.

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