Wooden Pencil, Inc.

Beyond Packaging – Part 4

Conclusion

Society and the laws that give society structure is becoming increasingly complex. A quick look at the “Attorney” section of the yellow pages shows that most lawyers do not attempt to stay competent in all areas of law – it’s just not possible to keep up with everything. Bar associations are responding to increased complexity, [...]

Beyond Packaging – Part 4

Promotion

If your law school is truly innovative, it will never have a static program to market – your school’s programming will never be “finished.” Specialized programs may be several years away at your school, but your admissions staff must be on the road this fall with promotional materials that interest students. These materials and related [...]

Beyond Packaging – Part 3

Product:

Sometimes, creating an academic PRODUCT that specifically matches the student’s need has been simply a matter of PACKAGING (or repackaging) a cluster of electives available in the existing traditional “liberal arts” J.D. program. Over the past few years many law schools have taken this packaging to a new level in an effort to differentiate their [...]

Beyond Packaging – Part 2

Knowing the Prospective Student’s Goals:

There is only way to know your prospective students’ educational and career goals – you have to ask. Luckily, it’s relatively easy to get both aggregate and personal information on this topic. Aggregate information relating to your entire prospect pool comes from several sources, including:
•    national data from LSAC, NALP, and [...]

Beyond Packaging – Part 1

Every prospective law student asks, “Why should I come to your school?” The most powerful answers are (1):
• “Because we have the best reputation in the state.”
• “As a state resident, your tuition is relatively inexpensive.”
• “Because we’ll give you a great scholarship.”
• [...]


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  • About Kevin

    Kevin Houchin

    Kevin E. Houchin is an attorney, artist, teacher, author, and principal of Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment, business development, and branding firm located in Fort Collins, Colorado.
    To schedule Kevin for keynote speeches, workshops, or seminars, call 970-493-1070 or email
    kevin.houchin@houchinlaw.com.

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