Case Study: University of Denver Sturm College of Law
Project:
Viewbook and Academic Programs Brochure for Admissions Marketing
Audience:
Prospective students
Theme:
A great law school looks beyond the classroom, and focuses on the things that matter to incoming students: making a difference, caring about their work, following their dreams.
Communication Objectives
Capture the philosophy of the institution.
What’s the underlying ethic at DU Law?
Academic rigor leads to professional [...]
2008 National Prospective Law Student Study Launch
We’re launching the 2008 National Prospective Law Student study over the next few days.
If you are a prospective student checking to see if the survey is legitimate, good for you! You can take a look at past results by clicking the research link at the left.
If you have any questions, feel free to email me.
[...]
Back on Track
I’ve been thinking a lot lately about the intersection of law, business, creativity, and spirituality. I’ve been listening to some recordings of Joseph Campbell and reading his work, along with a lot of other great thinkers. Here’s what I’ve come up with:
Law enables Business
Business is the vehicle for our Creativity
Creativity fuels the spark of [...]
2007 (Now Jan, 2008) National Prospective Law Student Study
Several law schools communicated that they would like to participate in the study, but that due to heavy recruiting travel commitments, they couldn’t make the list-provision deadline I had set.¬† So, to make everyone’s life easier I decided to move the study date into mid/late January.¬† This will allow more schools to participate and increase [...]
Magic Marketing Formula
At about 3:00am this morning, after the 2-year-old had climbed in bed and started staking his claim to “his” space by kicking me, my brain turned on. Most of the time, I hate it when this happens because I can’t get back to sleep. This morning I came up with something useful.
For a [...]
2007 National Prospective Law Student Study
2007 National Prospective Law Student Study
Once again I’ll be conducting a national market research survey of prospective law students. This will be the third such study I’ve conducted, the first was in 2004, the second was in 2005. Results from both studies are available for download at HERE.
The study is free for all participating law [...]
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Loading ...About Kevin
Kevin E. Houchin is an attorney, artist, teacher, author, and principal of
Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment,
business development, and branding firm located in Fort Collins, Colorado.
To schedule Kevin for keynote speeches, workshops, or seminars, call 970-493-1070
or email
kevin.houchin@houchinlaw.com.
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