Wooden Pencil, Inc.

Case Study: University of Denver Sturm College of Law

Project:
Viewbook and Academic Programs Brochure for Admissions Marketing

Audience:
Prospective students

Theme:
A great law school looks beyond the classroom, and focuses on the things that matter to incoming students: making a difference, caring about their work, following their dreams.

Communication Objectives
Capture the philosophy of the institution.
What’s the underlying ethic at DU Law?

Academic rigor leads to professional [...]

2007 (Now Jan, 2008) National Prospective Law Student Study

Several law schools communicated that they would like to participate in the study, but that due to heavy recruiting travel commitments, they couldn’t make the list-provision deadline I had set.¬† So, to make everyone’s life easier I decided to move the study date into mid/late January.¬† This will allow more schools to participate and increase [...]

Magic Marketing Formula

At about 3:00am this morning, after the 2-year-old had climbed in bed and started staking his claim to “his” space by kicking me, my brain turned on. Most of the time, I hate it when this happens because I can’t get back to sleep. This morning I came up with something useful.

For a [...]

2007 National Prospective Law Student Study

2007 National Prospective Law Student Study

Once again I’ll be conducting a national market research survey of prospective law students. This will be the third such study I’ve conducted, the first was in 2004, the second was in 2005. Results from both studies are available for download at HERE.

The study is free for all participating law [...]

Strange Fire: 5 Winning Principles

I just posted my latest ebook Strange Fire: 5 Winning Principles, for FREE download on the Guiding Value Web site. It’s short, only 10 or so pages to print out. Feedback has been good on the drafts. There may be a few typos, but I’d love to hear what you have to say. Just email [...]

focus

I’ve been focusing on building the law firm and working on Houchin & Associates projects (combined branding and legal work) for the last few months.¬† Now it’s time to shift some focus back to Wooden Pencil projects.¬† I’m gearing up to do another national prospective law student survey, and actively pursuing a few law school [...]

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  • About Kevin

    Kevin Houchin

    Kevin E. Houchin is an attorney, artist, teacher, author, and principal of Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment, business development, and branding firm located in Fort Collins, Colorado.
    To schedule Kevin for keynote speeches, workshops, or seminars, call 970-493-1070 or email
    kevin.houchin@houchinlaw.com.

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